The Replica line of fragrances aims to capture the emotion and experience of a moment or occasion, into a scent. To take the experience further, connect these emotions and experiences to music. Print ads and out of home ads will feature scannable illustrations, which link consumers to a Spotify playlist curated based on the particular fragrances from the ad.
Scanning feature in Snapchat app
Example of Spotify playlist for Replica Beach Walk fragrance
Spotify Ad for Replica Music Festival fragrance, links directly to playlist