earth.jpg

NRDC Social For Good: Motion Media Ads

Created in Adobe After Effects as a “social for good campaign”. Plastic production and consumption are predicted to double over the next 10 years. That means that if we don’t do something now, we could be facing 250 million metric tons in the ocean in less than 10 years. The goal of the campaign is to highlight facts through animated typography to raise awareness and uses the #OurOcean to engage the audience in the conversation.