Warby Parker was founded to compete with companies that were selling glasses at huge mark-ups. As a result, they created a business where they developed glasses in-house and sold directly to consumers online thus creating a way to circumnavigate the traditional glasses industry. Warby Parker’s brand is making glasses easy and fun, this campaign’s goal is to get consumers on board with what Warby Parker stands for using three interactive social media tactics.
Which Warby?
Instagram filter that tracks face and cycles through pairs of glasses when filming a video and lands on a random pair. A fun way to invite users to Warby Parker’s large selection of glasses.
#MyWPdesign Competition
Invite kids and adults to share their glasses concept drawing, the quirkier the better. 100 lucky people will get their glasses design made and sent to them. Participants post photos of the design on their Facebook and use the hashtag. The main target audience is parents of kids to promote the Warby Parker Kids collection.
Pin Your Style
Pinterest boards make Warby Parker eyewear more personable with boards showcasing the ideal lifestyle that pairs with each pair of glasses. Participants can pin their personality to their own mood boards.